Thursday, May 24, 2007

Implementing Siebel Analytics – CRM

I would like to explain the implementation methodology for Siebel CRM analytics provided by oracle. I prefer the following methodology for implementing Siebel analytics – Customer Relationship Management (CRM)

Understanding stage:
Identify and understand the following.

How facts are calculated
Who uses them
Frequency
Key facts or measures
what are the dimensions
What are the problems areas for the business to monitor
Identify measures and dimensions
Organize dimensions and measures into subject areas.
Data sources

To know the above we need to understand

Business of the customer,
Business objectives
How the performance is measured and drilldown this measure into subject areas
Users and levels
Types of the reports

Outcome:

Subject areas identified
Facts and measures are identified
User types are identified
Data sources available

Design stage:

Compare the reports available in vanilla Siebel analytics
Start development on 75% and above matching answers and dash boards
Later add new dashboards and answers
Compare Subject areas and identify the subject areas matching with the subject areas identified
Add the subjects new subject areas only when the existing subject areas not meeting the requirements
Align the repository design according to the subject area requirements.
Start either from the presentation layer or business model layer

Validate and testing:

1. Validate and test whether the user requirements are met and then follow from the understanding stage.

1 comment:

Anonymous said...

Superb....